http://independentinnovation.net/blogs/independentinnovation/archive/2007/05/04/The-meme-is-everywhere_3A00_-_2200_Small-is-the-new-Big_2200_.aspxToday Om Malik's blog , he's posted a great profile of some Independent Innovation companies that are really taking off . I especially liked his 3 rules for the new "technology enabled" startup: Involve your customer: Spreadshirt andenCommunityServer 2.1 (Build: 60809.935)