Friday, July 20, 2007 1:43 PM
Michael_Lehman
Marketing with your blog: #1 - Writing magnetic headlines
Independent Innovators face marketing challenges in ways funded startups do not. Most Indies (at least the one's I've met) have extensive domain experience and little marketing background. A blog, smartly written, can be invaluable. How to write a "smart" blog? Read what others have done, experiment and be authentic. Today I'm starting a new series called "Marketing with your blog", based partly on "10 articles bloggers should read" from http://www.performancing.com and my own research. I am quoting some of their original list and adding my own to create this series.
First up: CopyBlogger (copywriting tips for online success) has a great post about writing headlines, a link to headline writing software and pointers to their 8-part "Magnetic Headlines" series.
Do you have any of your own favorites? Leave a comment and let me know!