The Software Industry Conference 2007 edition is just underway.  Bob Walsh, one of my co-travellers on this independent innovation front, has just finshed his talk about Blogging for you Business and, in the process, launching his new brand, 47Hats.

Bob is the author of two books I highly recommend for software independent innovators: MicroISV: From Vision to Reality and Clear Blogging.

47 Hats is Bob's new brand, blog and MicroISV consultancy.  Even if you're not a programmer I'd highly recommend checking it out as his blog, logo, and marketing message are great examples of how to do it right.

Good luck on the launch!